PRELIMINARY RESEARCH

Measure twice, cut once.

Before you deploy your next research study, start by using Motif to enhance your research design and strategy.

You have limited time and limited budget for ethnographic research.

Sometimes you can't control the dollars you can spend or a tight timeline. You need to be able to execute your research with precision and focus.

You're designing a broader research effort.

You want to understand what questions will resonate in your customer interviews, before you spend the time actually interviewing your recruited participants.

You want to evaluate different participant populations.

There's a handful of participant segments that could be relevant to your research study. You want to be able to spend the most amount of time with the right participant pool.

Use Motif video surveys to get rich and contextual insights from large participant pools.

With Motif video surveys, you can asynchronously receive hundreds of video responses with extremely rich and contextual insights in days. You may not be able to ask a follow-up question, but you'll lean into your project's tight timeline with data.

Use Motif video surveys to evaluate discussion guides.

Ask the questions you plan on asking in your ethnographic interviews with Motif's video surveys. See how people respond. Look for areas you may need to dive deeper.

Use Motif video surveys to identify the right segmentation for your participant pool.

You'll be able to evaluate a wide variety of participants and receive initial indicators with Motif's video surveys. Share what you're seeing with video highlights.

Mitigate the risks of low resources with knowledge & data.

The most important priorities are always inevitably clearer with more data. Control the level of risk you have when projects have lower amounts of resources by increasing your knowledge base with low budgets and time.

Make your ethnography efficient and optimally effective.

Don't waste precious interview time evaluating which questions aren't working. Shorten the learning curve, and expedite your insights.

Identify biases and assumptions as you design your research.

Your research will be more empirical, accurate, and actionable if you take the time to understand who you should be speaking with upfront.

Motif is the qualitative research stack you've been waiting for. Try Motif free for 14 days.

No limits on the amount of studies you can deploy. No limits on the amount of participants you can reach. No limits on what you can learn!
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