Before you deploy your next research study, start by using Motif to enhance your research design and strategy.
Sometimes you can't control the dollars you can spend or a tight timeline. You need to be able to execute your research with precision and focus.
You want to understand what questions will resonate in your customer interviews, before you spend the time actually interviewing your recruited participants.
There's a handful of participant segments that could be relevant to your research study. You want to be able to spend the most amount of time with the right participant pool.
With Motif video surveys, you can asynchronously receive hundreds of video responses with extremely rich and contextual insights in days. You may not be able to ask a follow-up question, but you'll lean into your project's tight timeline with data.
Ask the questions you plan on asking in your ethnographic interviews with Motif's video surveys. See how people respond. Look for areas you may need to dive deeper.
You'll be able to evaluate a wide variety of participants and receive initial indicators with Motif's video surveys. Share what you're seeing with video highlights.
The most important priorities are always inevitably clearer with more data. Control the level of risk you have when projects have lower amounts of resources by increasing your knowledge base with low budgets and time.
Don't waste precious interview time evaluating which questions aren't working. Shorten the learning curve, and expedite your insights.
Your research will be more empirical, accurate, and actionable if you take the time to understand who you should be speaking with upfront.