Know when to hold them, and know when to fold them.

Leverage Motif's research suite to facilitate the gathering of a rich qualitative knowledge-base for each deal.

You don't have enough conviction to write a check.

You're evaluating a space that you don't have personal investment heuristics or personal operational experience. You need to understand the unique characteristics of the space so you can move forward with enthusiastic conviction... or pass.

You need to cover your bases and mitigate as much risk as possible.

Your deal team has some unknowns, and it goes passed reported and projected financials. You need to understand the executive team better. You need to understand why customers leave your prospective investment. You need to understand every angle, but you have to wrap up your diligence and discovery soon.

You need more information to know where to direct your deal team.

Your goal is not to win the deal — you want to win the right deals. It reflects better on you and the entire firm when the quality of each deal is as high as possible. You need to make decisions with data— but not just financials. You need to know where the market is headed, competitive strategies, and potential threats so you can direct your deal team in the right direction.

Use Motif interviews to dive deep on technical topics with your industry experts.

Using our interviews feature you can moderate a discussion with your subject-matter experts regarding the markets you're evaluating. You can canonize the information you find and share key findings in your deal room.

Use Motif video surveys to get information quickly.

Send a Motif video survey to the entire executive team, competitor's institutional investors, and churned customers all within minutes. Push other areas of your deal forward as your responses roll in without your involvement.

Use Motif to build a qualitative knowledge-base.

Every interview you conduct, every video survey you send, every interesting highlight you create, every note taken— all ends up in Motif so you can synthesize and inform all of your investment decisions.

Look around market corners and make leading investments that you're passionate about.

As you use Motif to retrieve rich qualitative data about market dynamics and human behavior, you'll be able to see what's next. You'll be able to spot the right deal, with the level and promise and potential that's perfect for your firm.

Mitigate known and unknown risks during any stage of the deal cycle.

If you leverage the unique toolset that Motif has to offer it will never be too late in the deal cycle to gather important data about your deals. You can gather information quickly and easily.

Make better data-informed decisions.

Every deal you deploy capital for will be informed and driven by your team's understanding of important variables and factors. As you move forward to adjacent deals, you'll have a canon of information you turn to and utilize again and again.

Motif is the qualitative research stack you've been waiting for. Try Motif free for 14 days.

No limits on the amount of studies you can deploy. No limits on the amount of participants you can reach. No limits on what you can learn!
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