Leverage Motif's research suite to facilitate the gathering of a rich qualitative knowledge-base for each deal.
You're evaluating a space that you don't have personal investment heuristics or personal operational experience. You need to understand the unique characteristics of the space so you can move forward with enthusiastic conviction... or pass.
Your deal team has some unknowns, and it goes passed reported and projected financials. You need to understand the executive team better. You need to understand why customers leave your prospective investment. You need to understand every angle, but you have to wrap up your diligence and discovery soon.
Your goal is not to win the deal — you want to win the right deals. It reflects better on you and the entire firm when the quality of each deal is as high as possible. You need to make decisions with data— but not just financials. You need to know where the market is headed, competitive strategies, and potential threats so you can direct your deal team in the right direction.
Using our interviews feature you can moderate a discussion with your subject-matter experts regarding the markets you're evaluating. You can canonize the information you find and share key findings in your deal room.
Send a Motif video survey to the entire executive team, competitor's institutional investors, and churned customers all within minutes. Push other areas of your deal forward as your responses roll in without your involvement.
Every interview you conduct, every video survey you send, every interesting highlight you create, every note taken— all ends up in Motif so you can synthesize and inform all of your investment decisions.
As you use Motif to retrieve rich qualitative data about market dynamics and human behavior, you'll be able to see what's next. You'll be able to spot the right deal, with the level and promise and potential that's perfect for your firm.
If you leverage the unique toolset that Motif has to offer it will never be too late in the deal cycle to gather important data about your deals. You can gather information quickly and easily.
Every deal you deploy capital for will be informed and driven by your team's understanding of important variables and factors. As you move forward to adjacent deals, you'll have a canon of information you turn to and utilize again and again.