We help you research anything in just a few clicks.

Motif is a full suite of research technologies that enables any organization to do expertly crafted research at a fraction of the time and cost.
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De-risk your decisions.

Most of the world makes decisions by guessing or trusting their gut, so they’re usually wrong or lucky. Understand your customers’ needs first and you can reduce the risk of failed products and bloated cost of goods.
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Improve unit economics.

Understanding your customers improves the economics of your business. Understand what’s valuable to them and you can expand customer LTV. Understand what they’re looking for, and you can reduce CAC.
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Find new opportunities.

Your company’s ability to innovate is totally dependent on your ability to satisfy your customers’ unmet needs. Realize new opportunities, and you can increase your revenue and market size.
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All-in-one customer research suite

Whether you need to address a specific need in your research process or a full soup-to-nuts research solution, Motif has you covered.

Research on autopilot

Motif uses technology to enhance the capabilities of your team, making them superhuman researchers. With Motif, you can do expertly crafted research at a fraction of the time, cost, and complexity.

Recruiting is difficult. It carries the risk of bias and is usually strewn out across several disconnected applications. Motif crunches the numbers on each research participant you recruit to help you stratify and select the perfect sample in minutes.

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Machines are extremely good at finding complex patterns — humans are not. Motif automatically generates clustered themes among your research participants’ responses, helping you find patterns in minutes instead of days.

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Guided research programs for your most critical questions.

Regardless of the stage of your business, it’s not always possible to have research experts on staff. That’s where we come in. Motif helps you develop a research plan, recruit the perfect research participants, and synthesize the data into rich key findings.

Needs Assessments

When you’re just starting out, it’s overwhelming how many directions you could take your business. You have to pinpoint just a few core customer needs that you plan to address, and solve them better than anyone else.  Motif can help you discover macro-market needs, and reasonably prioritize them.

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Persona Discovery

Personas are crucial for an early stage company, because it clearly defines what customers are trying to accomplish, and helps you target the right customer with precision. Motif can help you define and archetype behavioral and attitudinal  personas for your business.

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Product Launch

You’ve launched your new product.  Context is a crucial variable in understanding the causality behind product adoption. It’s not enough to know whether or not your product is being used— you have to understand why. Motif can help you understand customer behavior and sentiment for any product you launch.

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Brand Messaging

You've found product market fit, and things are starting to feel less dynamic for your offering.  However, your brand needs to become something that really articulates who you are and what value you bring to your customers. Motif can help you determine customer sentiment for slogans, copy, and even let you get feedback on logos if needed. Everything you need to do to be confident you've created a scalable brand in one place.

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Churn & Win / Loss Evaluation

Hundreds of customers are coming in the front door every month. It's time to optimize this machine you've built. Nothing can tighten up the ship like knowing exactly why your customers are leaving— or not purchasing. It's difficult to get this information yourself because of self reporting and social pressures that exist around the sales process. We can help you pinpoint exactly why your customers are leaving.

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Customer Journeys

You have sophisticated go-to-market systems in place. You have a suite of offerings across multiple business units with different P&Ls. But it's extremely difficult to understand the customer experience across all these variables. What was it like from the moment your customer started shopping for your solution to the moment of their 10th login? Motif helps you answer these questions with clarity and helps you identify what to change.

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Persona Discovery

As you climb up-market, the complexity of who you serve within an organization changes drastically. It's imperative you understand what's important to the buyer — and to the end user. Even in the most complicated of organizations, Motif helps you see behavioral patterns on which you can build rich, actionable profiles.

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Needs Assessments

Anyone in the enterprise knows the moment of "arriving" is a fleeting mirage. Large businesses need to pursue new business verticals and opportunities to add value to their existing customers and to protect existing revenue streams. Motif helps you find new opportunities within your closest adjacencies.

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