Interview, observe, and dive deep.

Speak face-to-face with research participants and see their candid reactions in real-time.

Import & conduct live moderated interviews.

Moderated interviews are arguably the most effective qualitative research method. We've built our interviews feature to enable you to remotely conduct moderated interviews from anywhere in the world, and analyze past interviews.

Uploaded interviews are transcribed in just moments.

It doesn't matter what video conferencing tool you use, you can easily import them straight into Motif. You can upload any video file from your computer, or import cloud recordings directly from Zoom, Bluejeans, or WebEx. Within minutes you'll have highly accurate and clickable transcripts of each interview uploaded.

Automatically detect
& transcribe each speaker involved.

Whether you've imported an interview from another video conferencing application, or if you're using Motif's browser-based interviewing feature— our technology can detect each speaker on the call. You can easily give an alias to those speakers to have an accurate representation of who said what.

Share insights & find ways to improve together as a team.

It's easy to add comments to every second of the interview. You simply highlight the portion of the transcript you want to comment on, and we'll associate your comment with the correct timestamp. Work together to improve interview questions, or pick out important and repeatable patterns.

Use your cursor to create & share highlight clips.

Are you hearing something over and over again? Do you want to share it with a research stakeholder? Highlight your transcript and we'll automatically create a highlight clip for you. No trimming, no playheads, no nonsense.

Motif is the qualitative research stack you've been waiting for. Try Motif free for 14 days.

No limits on the amount of studies you can deploy. No limits on the amount of participants you can reach. No limits on what you can learn!
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