Speak face-to-face with research participants and see their candid reactions in real-time.
Moderated interviews are arguably the most effective qualitative research method. We've built our interviews feature to enable you to remotely conduct moderated interviews from anywhere in the world, and analyze past interviews.
It doesn't matter what video conferencing tool you use, you can easily import them straight into Motif. You can upload any video file from your computer, or import cloud recordings directly from Zoom, Bluejeans, or WebEx. Within minutes you'll have highly accurate and clickable transcripts of each interview uploaded.
Whether you've imported an interview from another video conferencing application, or if you're using Motif's browser-based interviewing feature— our technology can detect each speaker on the call. You can easily give an alias to those speakers to have an accurate representation of who said what.
It's easy to add comments to every second of the interview. You simply highlight the portion of the transcript you want to comment on, and we'll associate your comment with the correct timestamp. Work together to improve interview questions, or pick out important and repeatable patterns.
Are you hearing something over and over again? Do you want to share it with a research stakeholder? Highlight your transcript and we'll automatically create a highlight clip for you. No trimming, no playheads, no nonsense.