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Step-by-step fieldguides to help you include and improve the practices of ethnography in your organization.

Podcast - Episode 3

Prioritizing phenomena in organizations

Nate and Trey discuss how to prioritize phenomena before you start into discovery.

Fieldguide 03

Prioritizing phenomena for discovery

At this point, we're making the assumption that you have started to tend to a repository of observed phenomena inside of your organization. As a vital next step, you'll need to decide how you will go about prioritizing which phenomenon that you will decide to learn about. It's important that you think about this process differently than you would think about prioritizing a product initiative or feature.

Podcast - Episode 2

Capturing phenomena in organizations

Nate and Trey chat about observing phenomena- the first step in the Theory Building process. They define what a phenomenon is, the value of taking a phenomenon approach, and how to incorporate phenomena in your organization.

Fieldguide 02

How to capture & canonize phenomena in your organization

More often than not, organizations lack an understanding of how mixed methods research could and should impact how they determine what the priorities should be for product development. In the process of crafting a product or feature, most organizations view research as a supplemental activity. They fail to see that "research" is the process by which products and features should be created.

Podcast - Episode 1

What organizations don't understand about theories

Trey and Nate dive into a discussion around what prevents organizations from integrating theory building activities into their organizations.

Fieldguide 01

Introduction to integrating theory building into organizations

What is a theory? How does a theory differ from a hypothesis? Understanding the difference is the bedrock to understanding how product success can be predictable. A theory has been proven through experiential results. A theory links several concepts into an explanatory framework. It will give reasonable context into how and why things happen. A theory is accurate and *predictable*. Finally a theory is measurable and falsifiable. A hypothesis on the other hand is a proposed explanation for an observed phenomenon that will be tested and reviewed. When a theory has been properly created, a practitioner is able to look forward and accurately predict what will happen. It can be applied to related phenomenon and give contextual guidance of what outputs will be created from a given input.